Brand Strategy
Website Development
ABOUT
Splintered Sauce is a craft hot sauce company made in the Carolinas. With every bottle comes spice from the Carolina reaper pepper combined with a unique fruit flavor profile.
CHALLENGE
While the sauce didn’t lack funk or flavor, the website needed a new design encompassing the bottle’s 70s rock nostalgia look and a user-friendly experience for e-commerce shoppers.
WHAT WE DID
Splintered Sauce had a unique bottle design and brand personality that we wanted to showcase the moment a shopper landed on the homepage.
The founder is a lover of old rock and the 70s era. Through endless hot sauce tastings and hours of jammin’ to the best of the 70s, our creativity sparked.
Goals:
- Personify the brand personality through web graphics and copy
- Establish a visual hierarchy so each flavor has a home on the site
- Create a User-friendly experience
Date:
October 3, 2019