Brand Strategy
Brand Audit / Mission and Vision / Positioning / UVP / Brand Purpose / Brand Architecture / Brand Strategy Workshops
ABOUT
Where luxury and convenience come together to provide you with an unparalleled private jet charter experience. With a commitment to exceptional service, an unwavering dedication to safety and access to meticulously maintained aircraft, RTS Jets provides our clients with the utmost in private travel.
CHALLENGE
How can we differentiate RTS in the aviation industry without sacrificing brand purpose and values? We aimed design a purpose-driven brand strategy and identity that is in full alignment with the RTS brand.
GOALS
- Incorporate Brand Purpose into Brand Identity
- Establish Brand Opportunities that Align with Purpose
- Resist Industry Aviation perception as unsustainable
Positioning
“We specialize in providing tailored luxury travel experiences for public figures on the go. Unlike larger travel brokers, our focus is on delivering a personalized, efficient, and white-glove service. We cater to the individual needs of each client with a holistic approach, ensuring not only luxury and comfort but also responsibility and sustainability in every journey.”
BRAND PERSONALITY
- Professional
- Exclusive
- Confident
- Private
- Insightful
CORE IDEA
“Our service is not just about reaching destinations; it’s about creating a journey that respects the planet and caters to the individual needs of each client.”
Date:
December 21, 2023